The Buzz Weekend Recap

Monday, March 30, 2009

by Jon Brooks
March 29, 2009 09:43:52 PM

This weekend, people turn off their lights when they don't really feel like it, a sexy hamburger commercial has people clicking, and the World Figure Skating Championships draws a lot of online attention. Just a few of the most popular stories the past couple of days in Yahoo! Buzz ...
Lights out

OK everyone, what were you doing Saturday night from 8:30 to 9:30 pm? Well, the buzz is that if you were home you probably sat around with the lights low, doing your bit for Earth Hour 2009 (or at least thinking about doing it). People in 88 countries in every time zone turned off or lowered their lights for one hour Saturday, an event sponsored by the World Wildlife Fund as part of a campaign to highlight the threat from global warming. Clicks on articles related to the great dim-out were frequent all weekend, and searches across the Yahoo! network were also high. Interestingly enough, 60% of queries came from females, just 40% from males. Meaning ...what? Nope, not going there.

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Press contact

Dan Forman
Public Relations Manager
World Wildlife Fund
1250 24th Street, NW
Washington, DC 20037-1193

Phone: 202-495-4546
Mobile: 202-758-7940
Fax: 202.778.9747

www.worldwildlife.org


Medios en Español, contactar a:
Monica Echeverria
WWF US
TEL: +1 (202) 778 9626
Correo:

Climate Change Media Resources

>>Communicating on Climate Change: An Essential Resource for Journalists, Scientists, and Educators (2008)(PDF).Written by Bud Ward.  Published by the Metcalf Institute for Marine and Environmental Reporting, University of Rhode Island Graduate School of Oceanography.  

>>Commonly Asked Climate Questions and Answers
From Earth Gauge, an initiative of  the National Environmental Education Foundation and the American Meteorological Society.

>>Yale Forum on Climate Change and the Media